Making use of Reviews in Marketing Campaigns
Online reviews are now a significant aspect of online presence.Today, people have a tendency to cross check products and services before consumption. People confirm the value of services and products by going through testimonials of other users. Though there are many types of reviews, Google reviews are very popular. Clients regard highly the opinions of other clients concerning a business. For potential customers, testimonials from fellow clients is what confirms or denies the image potrayed in a company’s branding. What customers have to say about a company informs the actions of its potential customers. Business enterprises should take advantage of this knowledge to win more customers. Reviews that portray the business as reliable and experts in their field are likely to win the business more buyers.
Websites settings and configurations allows business to control what they want to be visible on the website. The control of reviews are limited when using some sites. Negative reviews are not entirely bad, they can be used as constructively to improve customer experience. Responding to negative reviews in a professional manner helps in upholding a company’s image. It is important to acknowledge clients who give positive feedback.
The Millennials and today’s generation people have a short concentration span and will only skim over a website in search of relevant information. A good review can be eye catching to a reader on your website and will probably win them over as they indulge in knowing more. Also using reviews from big sites gives a company bargaining power when pitching for sales from potential buyers. Go-Forth Pest Control in Wilmington, NC is an example of a small business enterprise that is taking advantage of reviews from Google and featuring them on their homepage.
Using Google reviews is cheap because it can be used without purchase of plug-ins, unless one wishes so. Purchasing plug-ins may actually be unnecessary when using some applications. Google places reviews is a plug in that can be used with WordPress. It can feature up to three reviews at one time. The review panel can be customized by changing some configurations and design options.
Yelp is another popular review platform for industries.The credibility of reviews from Yelp is beyond question because of its security features. WordPress offers Yelp widget pro that makes it possible for websites to make use of Yelp reviews. Facebook reviews can also be used in a website.
Though this article covers the three common types of reviews; Google, Yelp, and Facebook reviews, there are many other types of review. Reviews from the aforementioned sites are transferred to the company’s website by use of plug-ins and their review panels can be modified from the websites settings.