Commercial photography is focused on capturing images for commercial purposes, like adverts and merchandising. It may also be used for enhancing text in corporate leaflets and brochures, restaurant menus and others. The main idea behind commercial photography is to promote or sell a product, service or company.
The market can be highly profitable for commercial photographers, considering the field is so broad, with space for both traditional and modern photographs. Here are a few of the most popular applications of commercial photography today:
Commercial photography for products or product lines emphasize the features, details and feel of a certain product or its design.
Promotion of a Business
Commercial photography may also be used by a business to promote itself or particular aspects of what it does. Commercial and industrial photography are significantly different, however, the former being done in an enclosed room or isolated area, and the latter on the factory floor or any outdoor site. In most cases, commercial photographers do not take on industrial photography projects. A common approach to promoting businesses is with the use of architectural and building photography, which portrays the business as a product.
Food Photography for Business
Food photography is meant to enhance restaurant or cafe menus, or it can also be used for magazines in their culinary pages. A mastery of still-life shots and nature is a must in food photographers. Pictures may be taken to give feels of a certain venue or to highlight the food itself. Food shoots for a restaurant are usually done in the restaurant, so the photographer will have to bring portable portable lighting and backgrounds.
Fashion photography is obviously the most common type of commercial photography. We find these types of photographs in billboards, fashion magazines, on TV and many other media. There are several styles and techniques used in commercial fashion photography. For example, catalogue photographs are usually heavy on the details of a garment, while editorial shots show the item in more unexpected and sometimes dramatic ways.
Since its invention in the 19th century, portrait photography has been one of the most bankable specialties in the photography industry. There is a whole dynamic for photographers to be able to manipulate lighting and shoot the human body, entire families or any groups of people, and bringing out the best in them. Portrait photograph enjoys the highest demand, reason why there are so many outlets offering this service everywhere today.
If you’re on the hunt for a good commercial photographer, you can start online, but be sure to check the background of every prospect you’re eying. How long have they been in the industry? To be good, commercial photographers need experience. You definitely need to take a look at their portfolios. Finally, try to have a short chat with them on the phone about your plans. This is a good way to see how you get along together. You wouldn’t want to work with a photographer you’re uncomfortable with, especially if you’re the subject (it will show!).